Let’s say that you have some awesome products or services – but you need to get the word out and start creating a buzz around your brand. You’re unsure of where to even start because social media is changing all the time. Creating some buzz that results in leads and sales requires a lot more than just a few casual tweets – it requires community management and engagement on the networks where your customers are. Each social platform has its own set of nuances and make managing them a full-time job.
If you’re finding yourself scratching your head and thinking, I don’t even know where to start or where my buyers are, then you’re here in the right place. We’re going to explain the difference between a Facebook group and page – so you can determine which is a better option for you.
Facebook Pages are often the first resource customers and prospective customers interact with your business because it is (should be) a source of consistent updates and news. The best way to think about it is like a digital billboard, with the bonus of actually engaging with your community. Facebook pages are also great for Google search results (SEO/SEM) – especially when you get some reviews going that are tied to your business.
In addition to being current and active engagement with customers, it is important to create regular content updates to be successful. The more content you have, means more chances of being seen in newsfeeds. A good mix of photos, videos, and other medias paired with text typically does really well.
When updating your customers, they have the ability to react and engage, leading to higher convertible traffic. Typically, unless there is a major change – page posts don’t lend themselves well to organic conversations. But that’s ok! That’s by Facebook groups are excellent to facilitate and interact between fans and followers.
Fandom thrives with a Facebook group. They were established to create conversations and interactions between strangers in a meaningful way. When branding a Facebook group, the idea is to bring people together in efforts to share tips, tricks, advice and support around a certain idea, product, or service. In simple terms, they are designed for social activity. Because groups are inherently more human and engaging than pages, they require a lot more time and energy in monitoring, to make sure that comments are helpful rather than condescending.
Both Facebook groups and pages are not meant to “set and forget”. They both require a lot of moderation, content creation and human interaction in order to be successful. If you build it, they might come – but with the proper content and engagement they will stay, support and advocate for your brand.